CX Innovation

CX Innovation 2016-10-16T12:08:05+00:00

We grow profits by increasing your CX value ratio

Customer Experience Innovation Consulting

Customer experience value is profitable because it gives customers natural reasons to be fans of your company.
The customer experience value ratio sums up all of your customers' cost-benefit trade-offs.

We draw on our CX career experience, not just what's trendy

CX Innovation Practices

Common Practices vs. New Wisdom

Common Customer Experience Innovation
  Embed user experience design
  Set up self-service, forums, communities
  Apply mapping & closed-loop VoC
Result: CX improvements, but sustained ROI still elusive

CX ROI Success

New Wisdom

ClearCXTM Customer Experience Innovation
  Focus on customers' jobs-to-be-done
  Engage every function in managing their impact on CX
  Equip all employees' creativity for CX breakthroughs
Key: weaves CX into company DNA
Result: enduring ROI and CX differentiation

We have been in your shoes as customer experience practitioners and we know what it takes to increase value in the customer experience.

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ClearAction offered practical tools that could be implemented right away. It was incredibly beneficial for us to work with them. ClearAction elevated our collective CX knowledge and helped us achieve a higher level of CX maturity.
A.Chu, Director-Customer Experience, Thomson Reuters
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customer centric examples

Customer Experience Innovation Resources

Customer Experience Innovation Resources

  • Articles
  • Case Studies
  • Podcasts
  • Worksheet

Contact us:

  • +1 408 687 9700 (GMT -8; US Pacific Zone)

Enable customers to love you by increasing your customer experience value ratio for ongoing, strong financial performance.

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