Common practices are not always best practices!
ClearCXTM approaches are based on the ClearAction team’s insights
after years of leading cross-organizational customer experience strategy inside complex firms.
Common CX Strategy Practices
Establish a survey program
Map touch-points & customer journey
Set up a customer engagement technology/program
Focus on customer service capabilities = Sporadic CX ROI with common approaches
ClearCX Strategy Practices
Organize the way business is done from customers’ perspective
Level-set C-team on respective roles toward CX goals
Embed CX enablers in processes, policies, structure
Prevent silos and hassles for customers = Enduring CX ROI with ClearCXTM approaches
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Ask ClearAction for ways to revitalize these best practices from CXPA’s Certified Customer Experience Practitioner criteria:
• Engaging the C-team
• Persuading Management
• Busting Silos
• Building Cooperation