https://clearactioncx.com/customer-experience-strategy-resources/

Customer Experience Strategy Resources

Common practices are not always best practices!
ClearCXTM approaches are based on the ClearAction team’s insights
after years of leading cross-organizational customer experience strategy inside complex firms.

customer experience strategy practices

Common CX Strategy Practices

  Establish a survey program
  Map touch-points & customer journey
  Set up a customer engagement technology/program
  Focus on customer service capabilities
= Sporadic CX ROI with common approaches

customer experience strategy best practices

ClearCX Strategy Practices

  Organize the way business is done from customers’ perspective
  Level-set C-team on respective roles toward CX goals
  Embed CX enablers in processes, policies, structure
  Prevent silos and hassles for customers
= Enduring CX ROI with ClearCXTM approaches

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strategy for customer experience

Ask ClearAction for ways to revitalize these best practices from CXPA’s Certified Customer Experience Practitioner criteria:
• Engaging the C-team
• Persuading Management
• Busting Silos
• Building Cooperation

Build your customer experience strategy roadmap from ClearAction’s maturity model

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