We grow profits by aligning strategies to customers
Aligned strategies are profitable because they make the value of company-wide collaboration obvious.
|Engaging the C-team|
Have you integrated customer experience & corporate strategies?
Do all functional areas have the same view of customer experience excellence, priorities and goals?
Have you painted a compelling picture for abandoning the status quo?
Have you energized management at all levels to prevent poor customer experience?
Have you integrated tools, data, processes, policies and efforts?
Have you mapped and characterized the ripple effect of decisions?
Have you anticipated and cared for stakeholders’ adoption needs?
Have you removed roadblocks and built capabilities?
Weave CX into all you do
We draw on our CX career experience, not just what’s trendy
Common Practices vs. New Wisdom
Common Customer Experience Strategy
Establish a survey program
Set up a customer engagement technology or program
Result: CX improvements, but sustained ROI still elusive
ClearCXTM Customer Experience Strategy
Intertwine CX & corporate strategies
Align all functional areas for collaboration at the outset
Plan actions & change management before starting
Key: weaves CX into company DNA
Result: enduring ROI and CX differentiation
We have been in your shoes as customer experience practitioners and we know what it takes to develop successful customer experience strategy.